Market Research & Surveys
If you are still thinking about getting involved with paid market research, then this is the place to start. Companies need our input now more than ever and they are willing to pay for it, provided that you give honest feedback. There are many projects you can get involved in either online or out in the field as well as starting your own focus group. Here you actually put together with a fairly big (8-12) group of men and women to talk about the subject at hand and give your thoughts and opinions. Focus groups online will mean you all enter a chat room. There will be a moderator and they will explain exactly what you have to do and the products and services you need to talk about.
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How much is "market research" worth? Well, that's just another ROI question - or, it should be. If it's cheap and easy to get the research, great - you'll take all you can get.
If you have to pay for it, though, or spend too much of your time getting it, it's easy to say "I don't really need that." But, let's not make a bigger deal out of this than it needs to be. Sure, you can buy market research, or pay someone a lot of money to collect it specifically for your business. |
Or you can use a little imagination and do a few simple things - often with the information that you already have - that will get you a lot closer to where you need to be than where you are now! Research can be surveys and polls and focus groups - the formal stuff that is usually time consuming and always expensive. Research can also be as simple as keeping your eyes and ears open, but in a very focused, organized, and disciplined way. There are things going on in your business every day and just having a "feel" for their impact is not sufficient. Taking the time to capture and use this information can yield huge dividends over time.